Convergence is the form of combining different forms of media in order to make a single form of media such as computers or television.
Different forms of media have come together or have started to be come increasingly similar, one example of this is television and computers. Both are not actively used in marketing for the film industry. The internet now broadcasts trailers and music video much like regular television. However, rather than keeping to scheduling, the internet allows individuals to view music videos and film trailers of their own accord.
Promotion is a vital aspect of the music industry, without it there would not be any press or excitement over the product. Artist's and music groups are normally dependent on the internet and social media sites to help them to reveal and promote their products, this can also bring an anticipatory rise. Every artist, company and record label in this digital age needs a wide variety of social media accounts in order to stay current and keep up with the evolutionary technological based generation. Through things such as social media, artists gain around a million more listeners to their new music. Logic's record label (defjamrecordings) and Logic himself both have a social media accounts where their music is promoted. The ability to use things such as synergy and cross media convergence are also good ideas and offer some brilliant opportunities to gain a larger following and greater audience who are anticipating the release of the album.
Logic also has a biography in his social media profiles where he posts certain links to things that he would like to promote, for example, currently in his biography is the link to the music video of another song that he released at a later date in 2017. He also has 3.6 million followers whom have also boosted his listeners.
As previously posted in other blogs, he has also appeared on Rap genius whom have also boosted his listeners to the song. Currently on spotify (a music streaming site) the song has 50 million listens. Spotify and Genius, a lyric website has synergised to provide "Behind The Lyrics" information to every song. This information is available when you listen to the song and give the user an inside to what the artist was doing/thinking when they were writing the song.
In today's digital age artists are having to expose their media texts on several platforms using marketing and advertising to create exposure for their products. Therefore gain views, buyers and publicity in order to reach success. Using cross-media convergence (the combining of two or more mediums) is vital in this industry to survive. For example, The singer releases a new song or album which is heard on the radio and sold online through Itunes or downloaded through Spotify.
The single is then made into music video. The song or artist themselves then promotes the single through a poster or magazine covers which can be printed or seen on social media. The album/single cover (also known as a Digipak) is made and can be used as the profile photo for the song on all sites, e.g. on Itunes/Spotify. Traditionally albums were sold as CD's which would have the digipack cover on it. These are just few of many ways in which the artist will promote their songs, music videos themselves are also another way in which artists promote their song. Furthermore another good way of marketing is to link the music video with the digipak and with the poster, this will be through momentous moments in the music video that need to be captivated through the art of photography.
