My Three Textual Analyses

The three music videos that I am going to textually analyse are:

• "Don't" by Bryson Tiller
• "Stressed Out" by Twenty One Pilots
• "Can't feel my face" by The Weeknd

To analyse the music videos to these songs, I will be identifying things such as:

• Audience - Who is the music video aimed at? A mass audience? A niche audience? 
• Institutions - Record Label? Was it in any films? Was it on TV? How was it promoted? Was it an independent studio? How large was the budget for the music video?
• Representation - The issues that are most relevant to my brief and my genre - What will the people be like in the music video? Where were these music videos filmed? I must also look out for things such as the age of the characters, the gender and the ethnicity.
• Genre - Are the generic conventions of the music video similar to the impressions given off by the song in the first place? Are the conventional? Are they unconventional? Is the music video a hybrid genre a.k.a merged with another genre? Is the music video a sub-genre?
• Narrative - What i the storyline of the music video and how does it link to the lyrics in the song? 
• MEDIA LANGUAGE - There are 4 aspects to this and in my opinion, the most important part of the entire textual analysis: 
• Mise en Scene - The arrangement of the scenery, props, etc. on stage or on the set.
• Camera Work - The way in which cameras are used, this could be through the different ways that the camera is angled, it could also be the way the camera hovers and pivots when showing something in particular etc)
• Editing - Where the extract has been cut and if any special effects have been added in to add to the situation occurring in the extract. 

These are all important as they are the key things that identify a music video therefore, I need to pay attention to these things as I may want to include similar things in my music video as well.