Target Audience Profile

When creating my music video I need to know who my target audience will be. This is done in order to market the song and tailor it to what they want to see. By marketing it in this way it will achieve its full potential in reaching to as many people as possible. however, what I have to work out and distinguish is who my target audience is and who would be interested in the music that is being produced or in the video that I am creating?

Demographics - The demographic is the characteristics that describe my target audience e.g. age, gender, class and gender.

Psychographics - This segments my audience into groups based on social class and lifestyle. It is not as relevant today as demographics and in the lower age band however it is still important to recognise. The young and rubican life style classification model is used and has been developed by advertising agencies.

Given the conventions of the genre that my song belongs to, the record label that would release my video and traditional artist representations this is what I believe my target audience would be using demographics and psychographics:

• Age: 16 - 30 however generally depends on the age of the artist.
• Gender: Slightly more men than women when referring to Rap/Hip-Hop.
• This would appeal to the C2,D,E side of the social grade demographic.
• usually low income earners however, people that spend their money on things that they love.

The target audience of hip-hop music is generally considered teenagers to young adults from the ages of 16-30. This could be due to the content and ideas that are established in hip-hop lyrics and that continue to be the themes of the music videos. The theme of hip hop videos that links with the RnB genre is the theme of love and this attracts the female audience to the songs. However, the music videos and the fact that they are filmed from the mans point of view (the male gaze theory by Laura Mulvey) is something that attracts the Hip-Hop genre to the male demographic, along with things such as the lyrics and the fact that at times they can be very meaningful and that the flow is very strong and catchy. An example of a music video which is filmed from the a man's point of view is the video linked below:

There are secondary themes of fashion and wealth which are implemented into the music videos through synergy and this will appeal to teenage girls and young adults. The male artists of hip hop videos will attract more of a female audience through as the artist is portrayed in a sexual way therefore the women will be physically attracted to the artist. Men will on the other hand be attracted through the perception of wealth. The idea of being in the private area of a club with fans surrounding you is what attracts the male audience as it give a sense of aspiration to that audience.