What promotional materials will I produce?

The promotional materials that I am going to use are a music video, a digipak and a cover poster.


The image below is a music poster advertising Logic's album "Bobby Tarantino". In images such as these, I feel that the mise en scene and the semiotics are vital as they are what provide the meaning for the music poster.

These are 2 magazine front covers which are also 2 album covers. However, the music poster will need to be a lot more creative, however, in the modern day era with music posters, they are becoming less and less creative and instead are just using the same photo that was used for the digipak front cover, I feel that this is a marketing idea which will spread the same image all over the place and so the customers wont get confused on whether this poster goes with a previous album etc. This is done by the use of synergy and cross media convergence. 

A digipak is a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs. An example of this is like the photo below: 

This is a labelled and annotated digipak which shows what should be where and whats on the inside and whats on the outside. My digipak needs to be eye-catching and also needs to attract a wide audience base. Based on the conventions shown and from the textual analyses that I will do on posters and digipaks I know what I'm going to base mine on and what to include while also knowing what not to include. I will be doing a 1 fold digipak however, meaning I will have 2 photos on the outside and 2 on the inside unlike the one shown in the image above.

This is what my digipak will look like - however, based on the conventions of the Rap/Hip-Hop genre, the design of mine will vary as I want my music poster and digipak to follow the conventions of a regular digipak and music video.