Qualitative Audience Research

I will be conducting a Focus Group with 7 candidates. I will sit them all down, and film the whole process. Firstly I will ask them the following general questions about their likes and dislikes about the music industry:

1. What is you favourite music video at the moment and why? Is your favourability due to the artist or the actual video?

2. Do you think that the artist should be in the video?

3. Do you like to see a narrative/storyline within the music video?

4. Would you say that you are swayed by the songs played in the charts determining your favourite songs and artist/s?

5. What do you think is key in a music video?

6. Would you prefer to see a story in the video or someone lip singing the whole track? Afterwards, I will give them a copy of my treatment and give them an explanation of my whole idea and ask these next questions:

7. Firstly, Do you like the sound of this music video and would you watch it?

8. Is there anything you do not like or would change?

9. Do you think it is original and different to what is out there in the industry at the moment?

 

I have edited my video as all in one video and have done it this way in order to improve my editing skills, although the actual skills that I will need for my music video will be fast paced editing etc, I have felt that this is a good way in order to bring back and further the skills that I had beforehand.

So this is my video on my qualitative audience research, through the results the I received I believe that there may be some times where I am going to change the background, as Jack said once he read my treatment, "Maybe on the top of a sky scraper". So now what I am trying to do is change some of the scenes to make it seem a bit more different and bit more lively. Furthermore, as Reece said, I should also maybe try to incorporate some different raced people throughout the story. This will send the message that I'm trying to send even better, because instead of just trying to unite two types of races, I will actually be uniting many more than just two.

I have learnt many things and in the near future after I will have completed my first draft, I am going to come back and ask the same people what they think and if there is anything that I should change in order to improve it. Despite the treatment that I had my participants read, I feel that my storyline will change between now and then and therefore, I'm not sure it will be the same as what I described but I believe that it will follow more of the conventions and therefore it won't anything bad.