Quantitative Data feedback analysis

In this blog I am going to discuss and present the feedback that I received in my questionnaire that I posted on surveymonkey.com. This link is the link to my questionnaire: https://www.surveymonkey.co.uk/r/5339M7G .

I managed to receive 20 responses from my questionnaire.

 From this first question, I am able to see that although there are more males that females who answered this questionnaire, there are not that many more. I feel that 2 will not make much difference if any at all. Due to the significance of the next few questions however, I feel that this may sway my audience towards male dominated.

Question 2 informs me of how old everyone is, thankfully, the majority of the people who answered my questionnaire are of the age group that I aiming to impress with my music video and therefore the relevant age group have answered it. Beforehand, I thought that the majority of my audience would be between the ages of 14-30 based on the music videos that I textually analysed.

Question 3 lets me know what kind of music that the general public who are of tis age group what they like to listen to. Rap/Hip-Hop also happens to be the genre of which my song will be and therefore, this works out as it will appeal to a wide variety of people. Coinciding with the results from the previous question, I feel that this is very advantageous for me as it is what I was hoping for.

Although the results of this question weren't as it had hoped, music videos still rack up hundreds of millions of views. The reason for this in my opinion for the storyline that unfolds in some of them and maybe this doesn't appeal to some viewers and puts them off viewing music videos altogether. The idea is that music video promotes the song so potentially, the music video doesn't need to be seen due to the fact that the song may have already been heard.

Question 5 informs me that not only do the lyrics mean something in a song, but they like the ones that find it very fitting to merge the lyrics to something that will occur in the music video. The majority of rap/ Hip-Hop music is that the lyrics are very important as in the modern day, rappers aim to tell a story with every song that they create.

This question was developed upon in my focus group video but generally some of the candidates who answered this questionnaire commented on the fact that when the music video is more laid back and something relaxing to watch and to listen to there are more people who like to listen to it. This may occur though several ways such as the way that the characters look down the lens, the way they act on camera etc. However, I don't feel that this is beneficial for me as the song that I have chosen is very serious talking about modern day issues such as racism and victimisation.

Once again, this was developed upon in my focus group where the majority of if not all of the candidates like to see a storyline unfold because it gives them a reason to watch it. There are many people who like to watch a liver performance and I believe that is because they like to gain a feel for how the crowd acts and it can possibly grant them a sort of adrenaline rush or maybe cold chills down the back of their necks or some kind of feeling that they may not often feel. This is beneficial for me as my idea was to create a storyline which would be easy to follow.