Monday, 15 January 2018

Black Spiderman Lyric Analysis

Logic talks in this song, through the lyrics about how whatever race, religion, colour, creed, and sexual orientation a person is they should be proud of it and also respect other people's differences because nowadays things such as the ones mentioned are what differentiate the human race from being united. 


Logic said: "This song is the celebration of unity and a world built upon division. People say things like I don't see color, I just see people. To which I retour you should see color, you should see a black man, a white woman, a brown little girl or any other color of the rainbow."

Logic talks about the stereotypical portrayals of Jesus as a white Caucasian.  

Praise Black Jesus now call the preacher
Maybe Jesus was black
Maybe Jesus had dreads

He explained in his video on Rap Genius: 

"I had a whole conversation with Killer Mike about Jesus. And he really educated me and hipped me on it. But I just don't see Jesus being hella pasty. It just doesn't make sense when you think about where he comes from.

But I don't know, I'm not here to argue about religion. I'm not here to say what Jesus was or wasn't. It just comes down to the fact that me saying, "Black Jesus," shouldn't make you feel a way. So what maybe Jesus was Black. You know how many Black households I've been in and they got Black Jesus?

There is legit Asian Jesus on people's walls. I've gone in their house and they got Asian Jesus. I swear to god. These things exist, but I've been so used to seeing white Jesus, everywhere. It's not about that. It's not about religion.


This is about racism. This is about depicting what is or should be or shouldn't be. Let Spider-Man be Puerto Rican, Black, Asian or whatever. It doesn't matter."


Speaking to Billboard magazine, Logic pointed to the song's lyric, "Do what you love, and don't wonder what it could be" as emblematic of his objective for his music. "This is the fight for equality for every man, woman, child, race, religion, colour, creed, sexual orientation," he said. "If you don't like that, you're an evil person."



Although I have linked it many times throughout my blog, I feel like this is the most justified post to date in which this video is relevant.





These are the lyrics that I am going to be using for my music video and the ones which I wont be using are the lyrics which I havent annotated, I think this will become more apparent when I do other things such as my shot list video showing my progress and also my editing timeline showing where everything is going to be placed.

Digipak Mock Up


This is how I would like for my digipak to look after all of my photos have been taken, I would like for it to be a 3 page digipak cover








In the top right, you will be able to see my front cover, the bottom left is the inside left cover with the top middle being the back of the digipak.

The bottom photo is the inside of the digipak itself and the top photo is all of the outside.

The photos that I have drawn are going to be a sort of transformation of the protagonists' day, for example, at the start there will be photos of the main character sat down on the train and looking all bored, however by the end, the back cover will be the main character on top of the sky scraper with his hands out. It will be like the front cover however, it will connote a different message in my opinion. In the front cover, I want the message to be like "What is the point?". However, on the back cover, through the image I want the message to be something like "Look at me now!" I feel that with these images and the conventions of Rap/Hip-Hop posters and digipaks, the mise en scene and the semiotics play a major part, as mentioned previously.

Potential Photos for the Digipak covers (Part 1)

In this blog post I am going to publish some of the potential photos that I am going to use for my Digipak covers.

Throughout my digipak my aim is to show the transformation of the actual music video though the photos taken, the emotions shown and costumes being worn.

 

I think that this will be the front cover for my digipak with the words "Black Spiderman" running somewhere in the sky which will show to audiences what song the digipak is for. I have chosen a plain road and chosen to show certain things such as cars and not an empty road to show that there is a sense that the protagonist of my music video is living a normal and regular life which is similar to that of every other working class person. The Mise en Scene of this photo is very symbolic, the deciduous tree to the left also shows symbolic meaning as it seems worn down and overall very bare, and I think at this stage where the music video shows this and in the digipak while he is still wearing his suit, I this this is very meaningful. Furthermore, the fact that he has his back to the camera also tells me the fact that he isn't very confident and I feel that this is reinforced throughout the music video because at the start he is playing music through his earphones on the train and also refuses to look at the camera which suggests timidness.



I believe for the inside cover it should be one of these 2 photos. These two photos show a very melancholy and rather sad and depressed emotion which as mentioned previously relates to the lyrics which have been mentioned previously. The body language of him also suggests a sign of frustration and fatigue. Therefore, I want these photos to seem as realistic as possible. I feel that through his body language, that I have captivated the emotion of anger and frustration.

Artist Profile

This is my character profile, my main character is Oliver Bokmans who will I have previously posted a video of where I made an attempt to lip sync him with the song. Luckily for me, Oliver is able to speak really fast and he is also into the Rap/RnB genre of music. Oliver fits some of the generic conventions for this because of his confidence to look at the camera because one of the generic conventions for Hip-Hop is to look at the camera and show confidence in what you are saying. Furthermore, another advantage is that some of the costumes that Oliver has to wear throughout the music video seem fitting and makes the video more realistic. The emotion that he puts into stressing every single meaningful word is also an advantage for me as it symbolises the seriousness of the song and the message that I am trying to send.



PHOTO #1


PHOTO #2 

Wednesday, 6 December 2017

Update!

So recently I purchased a new camera,
So this is the Canon 6D mark II, the perks that attach itself to the camera are able to speak for themselves. This was the camera that I filmed with in order to create the video in one of my previous blog posts (qualitative data feedback). The lenses that I will you will vary as I have 3 lenses that I will use throughout my music video.


From the technology that is in this camera I have learnt that there is far more to photography than pointing and shooting. Even though I only brushed over the capabilities of the camera that I was using I learnt how to vary the settings in order to do various shots, to change the colour consistencies of the shots and to zoom within shots along with creating deep to shallow focus shots. These techniques have enabled me to create the media product that I am happy with and this is due to the technology that this Canon camera possess.The editing software that I will use used to produce the media product is Adobe Premier Pro. This software has brought the shots that I took to life, it has made the piece look like a professional music video. The benefits of the Adobe Premier Pro software are that its user friendly interface enabled me to edit very easily and efficiently. Whenever we came across a problem we would often search it in the help bar and the answer would be there. The computers themselves quickened the production process. This use of technology really progressed my media product, it is a clear example of how I have linked technologies and incorporated them into my media product which has had a positive effect.

These 3 lenses will be:

  • The 24-70mm lens




  • The 16-35mm lens




  • The 85mm lens




These 3 lenses will be used for various different shots, as I take photographs and such other things in relation to my music video, I will point out which lenses that I will use in certain occasions.

The camera itself films at 1080p and 60 frames per second.

Furthermore, in terms of photography, the camera has a 26 megapixel sensor which will result in some well detailed photographs which will be used for my digipack.


Tuesday, 5 December 2017

Quantitative Data feedback analysis

In this blog I am going to discuss and present the feedback that I received in my questionnaire that I posted on surveymonkey.com. This link is the link to my questionnaire: https://www.surveymonkey.co.uk/r/5339M7G .

I managed to receive 20 responses from my questionnaire.


 From this first question, I am able to see that although there are more males that females who answered this questionnaire, there are not that many more. I feel that 2 will not make much difference if any at all. Due to the significance of the next few questions however, I feel that this may sway my audience towards male dominated.



Question 2 informs me of how old everyone is, thankfully, the majority of the people who answered my questionnaire are of the age group that I aiming to impress with my music video and therefore the relevant age group have answered it. Beforehand, I thought that the majority of my audience would be between the ages of 14-30 based on the music videos that I textually analysed.


Question 3 lets me know what kind of music that the general public who are of tis age group what they like to listen to. Rap/Hip-Hop also happens to be the genre of which my song will be and therefore, this works out as it will appeal to a wide variety of people. Coinciding with the results from the previous question, I feel that this is very advantageous for me as it is what I was hoping for.

Although the results of this question weren't as it had hoped, music videos still rack up hundreds of millions of views. The reason for this in my opinion for the storyline that unfolds in some of them and maybe this doesn't appeal to some viewers and puts them off viewing music videos altogether. The idea is that music video promotes the song so potentially, the music video doesn't need to be seen due to the fact that the song may have already been heard.

Question 5 informs me that not only do the lyrics mean something in a song, but they like the ones that find it very fitting to merge the lyrics to something that will occur in the music video. The majority of rap/ Hip-Hop music is that the lyrics are very important as in the modern day, rappers aim to tell a story with every song that they create.

This question was developed upon in my focus group video but generally some of the candidates who answered this questionnaire commented on the fact that when the music video is more laid back and something relaxing to watch and to listen to there are more people who like to listen to it. This may occur though several ways such as the way that the characters look down the lens, the way they act on camera etc. However, I don't feel that this is beneficial for me as the song that I have chosen is very serious talking about modern day issues such as racism and victimisation.

Once again, this was developed upon in my focus group where the majority of if not all of the candidates like to see a storyline unfold because it gives them a reason to watch it. There are many people who like to watch a liver performance and I believe that is because they like to gain a feel for how the crowd acts and it can possibly grant them a sort of adrenaline rush or maybe cold chills down the back of their necks or some kind of feeling that they may not often feel. This is beneficial for me as my idea was to create a storyline which would be easy to follow.




Qualitative Audience Research

I will be conducting a Focus Group with 7 candidates. I will sit them all down, and film the whole process. Firstly I will ask them the following general questions about their likes and dislikes about the music industry:

1. What is you favourite music video at the moment and why? Is your favourability due to the artist or the actual video?

2. Do you think that the artist should be in the video?

3. Do you like to see a narrative/storyline within the music video?

4. Would you say that you are swayed by the songs played in the charts determining your favourite songs and artist/s?

5. What do you think is key in a music video?

6. Would you prefer to see a story in the video or someone lip singing the whole track? Afterwards, I will give them a copy of my treatment and give them an explanation of my whole idea and ask these next questions:

7. Firstly, Do you like the sound of this music video and would you watch it?

8. Is there anything you do not like or would change?

9. Do you think it is original and different to what is out there in the industry at the moment?

 

I have edited my video as all in one video and have done it this way in order to improve my editing skills, although the actual skills that I will need for my music video will be fast paced editing etc, I have felt that this is a good way in order to bring back and further the skills that I had beforehand.

So this is my video on my qualitative audience research, through the results the I received I believe that there may be some times where I am going to change the background, as Jack said once he read my treatment, "Maybe on the top of a sky scraper". So now what I am trying to do is change some of the scenes to make it seem a bit more different and bit more lively. Furthermore, as Reece said, I should also maybe try to incorporate some different raced people throughout the story. This will send the message that I'm trying to send even better, because instead of just trying to unite two types of races, I will actually be uniting many more than just two.

I have learnt many things and in the near future after I will have completed my first draft, I am going to come back and ask the same people what they think and if there is anything that I should change in order to improve it. Despite the treatment that I had my participants read, I feel that my storyline will change between now and then and therefore, I'm not sure it will be the same as what I described but I believe that it will follow more of the conventions and therefore it won't anything bad.