Digipak Textual Analysis - "Views" - Drake

This is my second digipak textual analysis and I am doing it on Views by Drake. Drake is an artist traditionally known for making songs under the genres of Hip-Hop music and Contemporary RnB.

This is the front cover of the digipak and it is just a background image without any form of text or anything like that. However, there is a view of a building which probably explains why it is called 'Views'. The colour scheme of the image is mainly grey and white which implies a sense of a phantom like atmosphere. If you zoom in, you are able to see the artist sitting near the top of the building. For me this suggests that Drake is on top of the world because he is on top of a very tall building.

Furthermore, the building that he is sat on is in his home town of Canada, the building is called the Canadian National Tower. I feel that this means that the songs that he is going to release in this album are going to be on the subject of his life. There isn't any text on the front and I feel that this is so that the focus can be on the building and show a sense of symbolism that maybe some people would have missed had there been some text on the front.

The cover is also in greyscale which is a convention for RnB and Rap because it adds a sensual tone and a more emotive and deeper tone to the image.

The cd itself is once again quite basic as the same colour scheme is being used here as on the front with the title of the album "VIEWS" in block capitals with eyes coming out of the text for the reason that because Drake is so high up, people are looking at him both from the building and by seeing how successful he has become in the modern world or RnB and Hip-Hop/Rap.

I feel that this entire scheme suits the target audience of male teens because of the colour grey being consistently used throughout the digipak and because the design is very simplistic and it is also not overly creative in my opinion.

The back cover of the digipak displays the title and the list of all of the songs in the title. I feel that the name of the album was put on the back because it would make the front a lot less attractive and much more distracting. The font is plain although the way it was typed e.g. Block capitals makes it seem more classy. The generic conventions are included as record labels and barcodes are at the bottom and are out of the way. The back cover is a dark grey whereas the front is ore of a light grey and white. Parts of the grey colour is lighter than the other which also helps the contrast as the colours are different throughout the front cover.