This is Twenty One Pilots' album cover for their latest album Blurry Face. The front cover shows patterns with colour of red, white, grey and black. These colours are easily recognisable as they are colours that the duo use and wear frequently (one of the performers has red hair and wears eye shadow when he performs). Therefore the colours are associated with the duo. There are also images of the band, as they want to be recognised by the colour theme as only their true fans will be able to identify them.
The band has always been very close to their oldest and most loyal fans as they have thanked them any times in interviews for promoting them and they said that they are grateful to them as their hard work promoting them has led to their success. The layout of the alum cover features a black background with abstract patters and fonts and some reddish-orange accents to accompany it. It has a basic 3x3 circle design with patterns embedded within each circle to give that abstract look. The reddish-orange accent gives a neon electro look to the digipak, which in turn makes it look unique. Additionally, it is used to also reflect the outgoing and uplifting spirit within the songs of the album.
The abstract patters are used to stylise the cover but also it can be said that it is to bring that subtle tone to the cover as having a solid colour for each circle may look to aggressive. The lead singer of Twenty One Pilots stated in an interview that each pattern represents a song on the album and that these patterns add a deeper layer of meaning to the art as each pattern has a special meaning to him and the drummer of the band. The black and white layout of the cover mimics that if the websites layout and thus strengthening the connection within their brand. So, there are two direct links between the digipak and the website, creating a sense of continuity. The stylised fonts of the text also brings that modernised style oto the overall looks of the album as the straight font with minimal style mimics that of many electro music covers.
The colours used on this digipak can be linked to the idea of rebellion fighting back against the nor. This comes across in the bands music as well as the lyrics that are said about how they have to fight for their place to be popular.
The ffont used is clear with rather large spaces in between the letters making it easy to read. The black, white and red colour scheme is very similar to other bands within the same genre, alternative. Bands such as New Politics and Panic! At the Disco, this may be because alternative is not as popular genre in the eyes of the music industry so these hands have had to work hard to get their music noticed by critics and to gain a greater audience.
The digipak also includes the bang's logo at the top of the cover. This makes the digipak to be easily recognisable as a part of the Twenty One Pilots brand. This brand identity is reinforced through the use of the typography of the album's title, it uses the same font as the band's logo, hence strengthening the sense of continuity throughout the product.
The track list is a convention of back covers as it informs the audience what songs are on the album. From this they can identify popular singles which ay have been released. All of the tracks are in chronological order so the audience can skip tracks if they want to find and listen to their favourite song. The titles of the tracks stand out because they are in bold, and written in a larger typography than the other information. The barcode is normally in the corner so that it doesn't draw any form of attention. Copyright and legal information is usually discretely written in small font at the bottom of back covers.
The back cover shows the track listing with lines cutting across the track list. These lines are associated with the duo as they use them in the branding frequently, for instance the lines can be seen in the logo of the brand, so it acts as a signal to the consumer that this product of this bands' brand. The simplistic black and white colour scheme is used on the back to once again further the continuity throughout the product. The CD disk also has the colour and the line theme. The white straight line represents the drummer and the red line. They have used lines as their identified instead of themselves.
The CD is rather simplistic having the same lines as previously mentioned but just a bit more noticeable. I feel that this is aimed at all teenagers because of the universally liked colour black and because of the meaning behind it of the mental health. Furthermore the design is very simplistic and very meaningful at the same time.
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