I'm Not Racist - Joyner Lucas - Music Poster Textual Analysis

This is my third and final music poster that I am going to be analysing.

This poster is one that really stays away from the norm and I am going to explain why in this blog post.

First of all I feel that this poster attracts an audience of male teens for the reason that it is deeply related to the rap genre and for the reason that it is very simplistic. Normally with rap posters, there is an element of confidence and aggression at times. However, with this poster there is the opposite, there is a sign of compassion and unity. White is also the meaning of things such as spirituality, faith and beginnings. Therefore, for this reason I feel that this is what the song in this single may be about.

Furthermore, the way that the text is planted with the image covering only a small amount of the page may represent the fact that it isn't something that has fully been conveyed in society today (and due to the title I feel that the audience acknowledge what I am talking about). Furthermore, the way the word "RACIST" has been put on its own line may be because the artist feels that it is such a powerful word that it has the right to be like that.

Despite this, I feel that there is still a sense stereo-typicality due to the fact that the black person in the image is wearing an expensive looking watch on his wrist and following the modern rap convention of having his hair in locks.

The mise-en-scene, in terms of what is behind them, there is nothing other than a blank wall, I feel like this was done so that the audience would focus on the two people in the picture and the message of them hugging will send.

Normally in rap posters there is images of parts in the music video. This is done in order to make the viewer want to look further into it. I feel this has been done in a more unorthodox way here, because normally there is an abundance of visual effects, however, I feel that it being done this way is more natural and more simplistic which means that the viewer will be able focus more on what is present. 

Finally, the colours shown, the way that the white man's clothing merges with the walls however, the black man's clothing stands out I feel was done in order to symbolise the ideology that the black race are still seen as outsiders in society today.  The camera angle is also from a low angle shot showing compassion and faith and things along these lines are rather powerful.

Overall, the things that I am aiming to take away from this are the colour clash. I want to do this in order to make specific aspects of the poster to stand out, for example in my poster, I want to make the dark suit clash with the bright setting so that my audience realises and views it.