Wretchrospective - Wretch 32 - Music Poster Textual Analysis

This is the second of 3 music poster textual analyses.

First of all, the poster includes many of the main convention of a music poster, including things such as the name of the artist, the release date of the album and who is going to be featuring on the album as well.

This poster gives off quite an urban feel. To the left of the poster we can see an image of a block of flats. Furthermore, "Wretch 32" looks like it has been graffitied and splashed with black paint. The typography is also urban which may relate to the types of clothing he is wearing, despite the genre of clothing being very conventional. Black is also a representative of danger.This could give us the idea of what the artist may rap about and give the audience a feel for the album. Also, the fact it has been spray painted makes it stand out from the white background. In addition the name of the album has been written in a white font across a black stretch which once again makes it stand out. Just below this large font is a smaller one with the names of the artists that are featured within the album. This gives the album even mire chance of being sold because it gives the audience more artists to want to listen to rather than just the main artist.

The main photograph is a long mid-shot of the artist, which straight away tells us who the advert is about. By having a long shot we are able to see his style of baggy jeans and some jewellery which is a convention for the modern day rappers. In the bottom left corner, the audience can see a small image of what his album looks like, so if we are interested in it we will know what to look out for in shops. In small writing underneath it also says the record label. In the bottom right corner we are able to see which stores we can actually purchase the album from, again helping us to buy it and know where to find it.

The poster relates back to the album cover because it uses the same image of the artist for both, this helps with the recognition of the artist and the album. Having one main image is a convention of a poster. The image of the flats and the tower block  gives the audience an idea for what the music is really going to be about. The image is also the type of image that one might be produced by a graffiti artist in a city, which will be aesthetically pleasing to the target audience and it will draw their attention to the poster, to look ay the more important features.

Due to the conventions that the rap genre upholds and the connotations and the semiotics shown in this poster I feel that the target audience for this poster is probably male teens mainly because despite the amount of things actually on the page, the poster is very simple sticking to only 3/4 colours for the whole thing and therefore it is rather simple in that respect.